TAMAR SAMIR
Design Director
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About

Tamar Samir is an award-winning designer, animator, and director based in New York City with over 18 years of experience in design and branding. In her previous roles as Creative Director at Nickelodeon and Art Director at LOGO (MTV Networks), Tamar was the brand guardian, responsible for maintaining brand identity and integrity across platforms: on-air, print, web, products, and events.

Tamar is also a design educator and has been teaching at Parsons the New School for Design in NYC since 2001.

 

About

Hi, I’m Tamar. I’m a mission-driven, multidisciplinary creative leader in strategy, design, and education. I currently work as Social Media Lead at the United Auto Workers International Union UAW) Communications Department. My work’s focus is on campaigns that move people to action.

My expertise includes brand strategy, social media strategy, visual identity/brand design, and marketing. I help organizations communicate and engage authentically and with integrity. I’ve worked in leadership positions in-house for high-profile corporate entertainment brands. I’ve also served as a consultant on brand and social media strategy for clients in labor, activism, and politics.

My work—in collaboration with talented teams—has won multiple design awards including Promax/BDA (Broadcast Design Awards), AIGA, Creativity Awards, and the International Labor Communicators Awards (ILCA). I have taught design and concept development at Parsons School of Design and at Pratt Institute in NYC.

EDUCATION

  • MA, Gender, Race, & Social Justice, The New School (expected 2027)

  • Certificate, Design Leadership for Business, Parsons School of Design

  • Certificate, Content Writing, Cornell University

  • MFA, Design and Technology, Parsons School of Design

  • BFA, Fashion Design, Shenkar College of Engineering, Design & Art