DIG

Context:

These are signage concepts featuring the Chioggia Beet (candy stripe beet) as the featured winter ingredient for large and small scale in-store signage for Dig (formerly Dig Inn, a national chain of farm-to-table restaurants. Dig’s decisions start with a deep respect for ingredients and they buy from minority-run and small-scale farms to support sustainable growing practices and invest in the future of farming. The design reflects the artistry of this mindful farming process and the beauty of fresh, organic ingredients.

Creative Direction: Tamar Samir
Design, Illustration & Photography: Tamar Samir