REBRAND OF
COLIN BEAVAN’S WEBSITE
Context:
Redesign and restructure of website for renowned activist, author, and speaker Colin Beavan, aka No Impact Man.
The goal of the redesign was to showcase Colin’s warm, relatable personality with a visual identity and structure that encompassed the richness all of Colin’s pursuits (writing, speaking, coaching, consulting, etc), while highlighting his writing and positioning him as a visionary thought leader.
The new website is customized for use across platforms. Additional elements delivered: newsletter templates, event announcements, social media elements.
My role:
+ Creative direction, strategy, design, art direction of photoshoot and project management.
+ I art directed the shoot, hired photographer Thomas Brunot, a make up artist and models and handled all logistics and planning for the 1-day shoot.
+ I directed the web developer and 2 research assistants in producing the final website which launched in November 2019.
The rebrand resulted in increased in a 50% increase in business for Colin’s coaching business,.
Photography: Thomas Brunot