NAVA NYC BRAND IDENTITY

Context:

NAVA NYC is a company that customizes yoga and meditation programs for offices in order to create more mindful and less stressful workplaces. The word Nava means 9 in Sanskrit. The number 9 is considered an auspicious number which represents infinity and the company's nine women founders.

NAVA NYC 's target audience is conservative workplaces such as financial, law, and accounting firms. In order to appeal to these companies, we designed a clean, minimal, and elegant look for the brand which included a website, social media content, video tutorials, business cards, and printed materials.

My role:

+ I was the creative director on the project and oversaw the execution of all the design elements.

+ I wrote the brand tagline: “inner peace at work".

Web design: Anna Becker Design