THE CONNECTIVE

THE CONNECTIVE: BRAND DESIGN + SOCIAL CAMPAIGN

Context:

The Connective is a co-op, a collective powered by movement teachers. The Connective provides a sustainable livelihood for movement professionals and raises industry standards for quality, diversity, anti-racism, and accessibility. They offer students an online space to explore movement, build community, and discover new potential.

My role:

+ I led the brand design efforts including all design and visual strategy for this newly established brand which aims to reshape the movement industry.

During CoVid19, the connection between teachers and their students is mostly in the digital realm through Zoom. My intention with the design is to evoke the interiors of practice spaces, so that despite the digital classes students can imagine themselves in a warm and inviting space.